1. Introduction This Privacy Policy describes how collects, uses, discloses, and protects the personal information you provide when using our services, products, and website collectively referred to as the “Services”. By using the Services, you consent to the collection, use, and disclosure of your personal information as described in this policy.
## 2. Information We Collect
### 2.1 Personal Information – **Contact Information**: When you register for an account, place an order, or contact our customer support, we may collect your name, email address, phone number, and mailing address. –
**Payment Information**: To process payments for our services or products, we collect payment details such as credit card numbers, expiration dates, and security codes. This information is securely transmitted and stored in compliance with industry – standard security protocols. –
**User – Generated Content**: If you submit reviews, comments, or other user – generated content on our platform, we collect the content you provide, along with your username or associated account information. –
**Account Information**: When you create an account with us, we collect information such as your username, password (encrypted for security), and any profile information you choose to provide, such as your interests or preferences.
### 2.2 Non – Personal Information – **Device Information**:
We collect information about the devices you use to access the Services, including the type of device (e.g., smartphone, tablet, computer), operating system, browser type, and IP address. This information helps us improve the performance and security of the Services. –
**Usage Information**: We track how you interact with the Services, such as the pages you visit, the features you use, the time and duration of your visits, and the links you click. This data is used to analyze trends, understand user behavior, and improve the user experience.
## 3. How We Use Your Information
### 3.1 Service Provision We use your personal information to provide, maintain, and improve the Services. This includes processing your orders, delivering products or services, providing customer support, and customizing the Services to meet your needs.
### 3.2 Communication We may use your contact information to send you important service – related notifications, such as order confirmations, shipping updates, and security alerts. Additionally, with your consent, we may send you marketing communications, including newsletters, promotional offers, and product announcements. You can opt – out of marketing communications at any time.
### 3.3 Analytics and Improvement We analyze the non – personal and personal information we collect to understand how users interact with the Services, identify areas for improvement, and develop new features and services. This helps us enhance the quality and functionality of the Services.
### 3.4 Security and Fraud Prevention We use your information to protect the security of the Services, prevent fraud, and enforce our terms and conditions. This may involve verifying your identity, monitoring for suspicious activity, and investigating potential security breaches.
## 4. Information Sharing and Disclosure
### 4.1 Third – Party Service Providers We may share your personal information with third – party service providers who assist us in operating the Services, such as payment processors, shipping companies, and analytics providers. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.
### 4.2 Legal Requirements We may disclose your personal information if required to do so by law, such as in response to a subpoena, court order, or government investigation. We may also disclose your information to protect our rights, property, or the safety of our users or the public.
### 4.3 Business Transfers In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you of any such transfer and the new privacy practices that will apply to your information.
## 5. Data Security We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes implementing industry – standard security technologies, such as encryption, firewalls, and secure servers. We also regularly review and update our security policies and procedures to address emerging threats.
## 6. Your Rights
### 6.1 Access and Correction You have the right to access and correct the personal information we hold about you. You can log in to your account to review and update your information, or you can contact our customer support for assistance.
### 6.2 Deletion You may request the deletion of your personal information. However, we may need to retain certain information for legal, accounting, or operational reasons. If we are unable to delete your information, we will explain the reasons for retaining it.
### 6.3 Opt – Out As mentioned earlier, you have the right to opt – out of marketing communications at any time. You can do this by following the unsubscribe instructions in the emails we send or by contacting our customer support.
### 6.4 Data Portability You have the right to receive a copy of your personal information in a structured, commonly used, and machine – readable format, and to have it transferred to another service provider, where technically feasible.
## 7. Children’s Privacy Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under the required age, we will take steps to delete the information as soon as possible.
## 8. Changes to this Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website or by sending you an email. Your continued use of the Services after the posting of the updated policy constitutes your acceptance of the new terms.
## 9. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at info@smartcellhub.com We will respond to your inquiries as soon as possible.
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